A diamond face is widest at the cheekbones, with a forehead and a jaw that are both noticeably narrower. It is the least common of the seven and the most often mislabelled, usually as heart or oval, because the cheekbone width is easy to see and the narrow forehead is easy to miss.
The shape has two narrow points rather than one, at the top and the bottom, which is what separates it from heart. That changes the advice: a heart face needs weight added low, while a diamond needs a little softness at both ends and nothing extra at the middle.
How to check whether this is your shape
Measure all three widths. On a diamond the cheekbone figure will be the largest by a clear margin, and the forehead and jaw figures will be close to each other and well below it.
The forehead measurement is the one people get wrong. Take it about halfway between the brows and the hairline, at the widest point, not right at the hairline where it is usually narrower on everyone.
The thresholds used here put a diamond at 0.78 forehead and 0.74 jaw against cheekbone width, with length near 1.27. If the forehead comes out near or above 1.00, the shape is heart rather than diamond.