Styling guides
28 longer reads sitting behind the tools. Every figure quoted in a guide is the same number the matching tool scores against, so the two can never tell you different things.
The seven face shapes
Measure mineWhat defines each shape, how to check your own with a tape measure, the shapes it gets mistaken for and the single test that separates them, then hair and frames.
- Oval face shapeLength clearly exceeds width, the cheekbones are widest, and the jaw tapers softly without an angular corner.Length/cheek 1.38Forehead/cheek 0.92Jaw/cheek 0.82
- Round face shapeFace length and cheekbone width are close, near 1.06 against each other, and the jaw curves rather than angles.Length/cheek 1.06Forehead/cheek 0.90Jaw/cheek 0.88
- Square face shapeForehead, cheekbone and jaw widths are all close, near 0.96 and 0.97 against cheekbone width, and the jaw turns a visible corner.Length/cheek 1.10Forehead/cheek 0.96Jaw/cheek 0.97
- Heart face shapeThe forehead is as wide as or wider than the cheekbones, near 1.00, while the jaw is much narrower, near 0.72.Length/cheek 1.22Forehead/cheek 1.00Jaw/cheek 0.72
- Diamond face shapeThe cheekbones are clearly the widest part, with the forehead near 0.78 and the jaw near 0.74 of cheekbone width.Length/cheek 1.27Forehead/cheek 0.78Jaw/cheek 0.74
- Oblong face shapeLength strongly exceeds width, near 1.58 against cheekbone width, with forehead and jaw widths fairly close to each other.Length/cheek 1.58Forehead/cheek 0.90Jaw/cheek 0.84
- Triangle face shapeThe jaw is wider than the forehead, near 1.02 against cheekbone width while the forehead sits near 0.78.Length/cheek 1.16Forehead/cheek 0.78Jaw/cheek 1.02
The five body shapes
Calculate mineThe bust-to-hip and waist-to-hip ratios behind each shape, how to take the three measurements properly, and the cuts that work with the proportion rather than against it.
- Hourglass body shapeBust and hip measure close to each other, near 1.00, with a clearly defined waist near 0.72 of the hip.Bust/hip 1.00Waist/hip 0.72
- Pear body shapeThe hip is clearly wider than the bust, near 0.88 bust to hip, with a reasonably defined waist near 0.76.Bust/hip 0.88Waist/hip 0.76
- Apple body shapeThe waist measures close to the hip, near 0.94, with the bust slightly wider than the hip at around 1.02.Bust/hip 1.02Waist/hip 0.94
- Rectangle body shapeBust and hip measure close to each other, near 1.00, with a softer waist near 0.84 of the hip.Bust/hip 1.00Waist/hip 0.84
- Inverted triangle body shapeThe bust and shoulders are clearly wider than the hip, near 1.14 bust to hip, with a waist near 0.82.Bust/hip 1.14Waist/hip 0.82
The four skin undertones
Find mineThe four at-home checks, how much each one is actually worth, and why mixed results mean neutral rather than a failed test.
- Warm undertoneSkin carries a golden, peachy or yellow base, gold jewellery sits more comfortably than silver, and veins read green.Vein colour ×2Jewellery ×1.5Sun response ×1White fabric ×1
- Cool undertoneSkin carries a pink, red or blue base, silver jewellery sits more comfortably than gold, and veins read blue or purple.Vein colour ×2Jewellery ×1.5Sun response ×1White fabric ×1
- Neutral undertoneThe checks disagree or sit on the fence: veins hard to call, gold and silver both acceptable, and both cream and white workable.Vein colour ×2Jewellery ×1.5Sun response ×1White fabric ×1
- Olive undertoneA green or grey cast sits alongside warmth, so warm foundations turn orange and cool ones turn grey.Vein colour ×2Jewellery ×1.5Sun response ×1White fabric ×1
The twelve colour seasons
Find mineAll twelve seasons, each scored separately on temperature, depth, contrast and clarity, with the palette and the shades to keep away from your face.
- Light SpringLight and warm, with gentle contrast and colours that stay clear rather than dusty.
- Apricot, #F6C6A8
- Buttercup, #FFD56B
- Mint, #A8D8B9
- Aqua, #74C9D4
- Blossom, #F58FA5
- Cream, #FFF0C7
- Warm SpringFully warm at 1.00, with medium depth and contrast and colours that stay clear rather than earthy.
- Marigold, #F28C28
- Gold, #F6C445
- Leaf, #73B66B
- Lagoon, #2AAFA3
- Coral, #E85D75
- Amber, #C97845
- Clear SpringMaximum clarity and contrast, with a slight warm lean, so colours must be bright and never muted.
- Poppy, #FF4F64
- Jade, #00AFA0
- Cobalt, #2F74D0
- Sun, #FFD000
- Grass, #7CBF45
- Tangerine, #F47B20
- Light SummerLight and cool, with low contrast and colours that are gently softened rather than clear.
- Powder, #B8CBE3
- Lilac, #D9B8D0
- Seafoam, #A9CED0
- Periwinkle, #C7C8E2
- Rose, #E8B7BD
- Pearl, #D7D9CF
- Cool SummerFully cool at -1.00, with medium depth and contrast and colours that stay softened rather than sharp.
- Bluebell, #657FA8
- Orchid, #A8759D
- Teal, #609A9D
- Iris, #8B89B5
- Rosewood, #C47D8B
- Mist, #AEB6C4
- Soft SummerMaximum softness at -1.00 with low contrast, on a gently cool base.
- Slate, #8295A2
- Mauve, #A8899B
- Sage, #7F9A91
- Heather, #9992A5
- Dusk, #B99A98
- Stone, #A7AAA2
- Soft AutumnMaximum softness at -1.00 with low contrast, on a gently warm base.
- Camel, #A88666
- Moss, #A89A62
- Fern, #71846E
- Clay, #9A7167
- Wheat, #B88768
- Umber, #817C6B
- Warm AutumnFully warm at 1.00 with medium depth and contrast, and colours that are rich and earthy rather than clear.
- Rust, #B9572B
- Ochre, #C58B27
- Olive, #687A3C
- Brick, #9B4B3F
- Bronze, #A56A43
- Pine, #3F7164
- Deep AutumnDeep at 1.00 and warm at 0.55, with moderate contrast and colours that stay rich rather than bright.
- Chestnut, #713A2C
- Amber, #8A5A1F
- Forest, #3F5B32
- Maroon, #7A3F45
- Moss, #4C5540
- Teal, #23615A
- Deep WinterDeep at 1.00 with high contrast at 1.00, on a cool base, and colours that stay clear rather than muted.
- Aubergine, #551A45
- Navy, #123B67
- Peacock, #006B68
- Crimson, #9A1635
- Ink, #25233F
- Ice, #D8DCE8
- Cool WinterFully cool at -1.00 with high contrast and clear colours, at moderate depth.
- Magenta, #C2185B
- Sapphire, #3157A4
- Turquoise, #008E9B
- Violet, #6C3FA0
- Scarlet, #D51F32
- Snow, #E7EAF2
- Clear WinterMaximum clarity and contrast at 1.00, on a cool base, with medium depth.
- Fuchsia, #E6005C
- Cobalt, #0057B8
- Emerald, #00A09A
- Purple, #6B2FB9
- Red, #D71920
- White, #F2F4F8



























